01 plan

02 CREATE

03 DISTRIBUTE

04 ANALYSE

  • DEFINE YOUR GOALS AND OBJECTIVES
  • DEFINE CONTENT STRATEGY
  • IDENTIFY AND AGREE DISTRIBUTION CHANNELS
  • CONTENT CALENDAR FOR ALL DIGITAL CHANNELS
  • THOUGHT LEADERSHIP BLOGS
  • VIDEOS - EXPLAINER, USER STORY, DEMO, MORE..
  • DOWNLOAD OFFERS - EBOOKS, WHITE PAPERS, INFOGRAPHICS, MORE..
  • MARKETING COLLATERAL - SUCCESS STORIES, HOW-TO, USE CASES, MORE..
  • SOCIAL - TWITTER, LINKEDIN, FACEBOOK, INSTAGRAM, PINTEREST, MORE..
  • MEDIA - PRESS, INDUSTRY FORUMS, Q&A SITES, REVIEW PORTALS, MORE..
  • OUTREACH - EMAIL, DM, MORE..
  • CREATE LIVE DASHBOARD
  • MONITOR PERFORMANCE ACROSS CHANNELS
  • COMPARE WITH COMPETITION AND INDUSTRY BENCHMARKS
  • IMPROVEMENT PLAN

01 plan

02 CREATE

03 DISTRIBUTE

04 ANALYSE

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